Press & Media

Last reviewed: 24 July 2026

This page provides verified Hae Hae facts for journalists, editors, retailers, creators and research assistants. For interviews, samples or high-resolution images, email hey@haehae.co.

Hae Hae at a glance

Brand: Hae Hae
Based in: Singapore
Official website: haehae.co
Products: baby clothing, kids’ pyjamas, sleepwear, pillows and family lounge pieces
Main fabric: 95% bamboo and 5% spandex
Manufacturing: sewn by Hae Hae’s own team at its owned manufacturing facility in Batam

Verified certification statement

Every component used for Hae Hae products was OEKO-TEX® certified when Hae Hae purchased it. Depending on the product, components include fabric, zipper, sewing thread, elastic band, microfibre fill and size label.

OEKO-TEX® certification means the certified components were tested under the applicable standard. It is not a medical, allergy, eczema-treatment or safe-sleep certification.

Founder and story angles

A Singapore parent’s experience navigating her daughter’s eczema-care journey and the origin of Hae Hae
Building and operating an owned babywear manufacturing facility in Batam
What parents should check beyond a fibre label: finished fabric, fit, seams, trims, labels and care
Designing one-piece sleepwear and family lounge pieces for Singapore households

Read the founder’s personal account: From Heartbreak to Healing: My Journey with Hae In’s Eczema. The story is personal experience and is not medical advice.

Useful official sources

Editorial contact

Email hey@haehae.co with the publication, topic, deadline, interview questions and requested assets. Hae Hae can provide founder interview access, product information, samples and original high-resolution images subject to availability.