SG's Only Kidswear Brand Crazy Enough to Own Its Own Factory.
Hae Hae is the only kidswear brand in Singapore that owns and operates its own production facility. We do not outsource our craftsmanship. By managing every detail in our Batam factory, we oversee the entire journey from the first roll of OEKO-TEX® bamboo to the final HaeZip™ installation.
This total control allows us to guarantee safer, softer, and more honest essentials for your child. Parents across Singapore choose Hae Hae because our pieces are designed locally by a mother, tested rigorously for safety, and delivered directly from our hands to yours.
Our Journey: From Parenting to Production
Many parents ask what sets Hae Hae apart from other brands. The answer is rooted in our own experience. We built Hae Hae to solve the specific challenges of raising children in a hot, humid climate. We found that most mass-market options didn't meet the high standards required for Singapore's weather or for babies with sensitive skin.
To solve this, we didn't just look for a supplier. We invested in our own facility. By owning our factory, we can guarantee that every garment and bedding piece is crafted with our signature blend of 95% bamboo and 5% spandex.
Every piece is cooling, breathable, and eczema-friendly. From our proprietary HaeZip™ technology to our custom gold zipper, we created exactly what we couldn't find elsewhere: honest, high-performance quality for our children and yours.
Explore Hae Hae
From everyday baby clothes to bedtime must-haves, our products are built for comfort, safety, and play. Our best-loved range is our Bamboo Kids Pyjamas — available in short sleeve, long sleeve, and zip-up styles
