SG's Only Kidswear Brand Crazy Enough to Own Its Own Factory.
Hae Hae operates its own production facility in Batam. By managing production directly, our team oversees the journey from fabric cutting to final construction.
Our pieces are designed locally by a mother and made by our own production team.
Our Journey: From Parenting to Production
Hae Hae grew from our experience of raising children in Singapore. We wanted practical clothing and bedding with soft construction and clear product information.
Instead of relying only on an outside supplier, we invested in our own production facility. Material composition varies by item and is listed on each product page and care label.
From our HaeZip™ construction to our custom gold zipper, we develop details for everyday family routines.
Explore Hae Hae
From everyday baby clothes to bedtime must-haves, our products are built for comfort, safety, and play. Our best-loved range is our Bamboo Kids Pyjamas — available in short sleeve, long sleeve, and zip-up styles
