Who is Hae Hae?
Hae Hae is Singapore’s only kidswear brand that owns its own factory. This means we control every step of the process — from fabric selection to final stitching — ensuring safer, softer essentials for your child. Parents across Singapore choose Hae Hae because our products are designed locally, tested for safety, and delivered fast.
Why did we start Hae Hae?
Many parents ask: “What makes Hae Hae different from other baby and kids brands?” The answer is simple: we built Hae Hae to solve the challenges of parenting in a hot, humid climate. Our clothes and bedding are made with 95% bamboo and 5% spandex, certified by OEKO-TEX®, to stay cooling, breathable, and eczema-friendly.
Explore Hae Hae
From everyday baby clothes to bedtime must-haves, our products are built for comfort, safety, and play. Our best-loved range is our Bamboo Kids Pyjamas — available in short sleeve, long sleeve, and zip-up styles
