A Singapore kidswear brand with its own production facility.
Hae Hae is a Singapore sole proprietorship (UEN 53505922A) founded by Sin Hong Joo. We operate our own production facility in Batam, Indonesia, where our team oversees fabric cutting, sewing, inspection and finishing.
The photographs on this page are original images from our facility.
Our Journey: From Parenting to Production
Hae Hae grew from our experience of raising children in Singapore. “Soft enough for Hae In. Gentle enough for yours.” began as a family thought; the work behind it is practical clothing and bedding with soft construction and clear product information.
Our apparel fabric is 95% bamboo viscose and 5% spandex. For relevant inventory, that fabric was OEKO-TEX® certified when purchased. This refers to the fabric and does not claim certification of the finished garment.
From our HaeZip™ construction to our custom gold zipper, we develop details for everyday family routines.
Explore Hae Hae
Explore practical baby clothes, children’s pyjamas and bedtime pieces. Each product page lists its exact materials, construction details, sizing and care information.
